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How To Thrive in 2009
5 Don’t stop marketing According to management professionals, cutting your marketing budget during a recession is a major mistake. “Studies show the companies that spend more money in marketing during a recession come out more successful,” says Tom Economou, vice president of sales at Sunrise Identity (asi/339206). “Nike tripled its advertising during hard times in the 1990s and saw its profi ts go up nine times after the recession.” Consultants believe clever and assertive campaigns can help you steal market share. “You need to be at the forefront of customers’ minds,” says Drumm McNaughton, president of the Institute of Management Consultants USA. “Position yourself as the leader.” That’s the goal of Pady Regnier, CEO of St. Croix Promotions (asi/316309). “We’re having an ‘I refuse to participate in the recession’ promotion,” says Regnier. “We’ve printed T-shirts and we sent them to our best customers.” Regnier also created a blog that she features on her Web site.
“I try to update it three times a week,” she says. If blogging is not your style, just try being kind. Donating products to a local charity is a great way to serve your community and score free advertising points. Send out a press release and you might receive valuable media coverage, as well. At Madden Corporate Services (asi/259280), all 11 sales representatives are involved in a local or regional non-profi t. “Whether serving on a board or rolling up their sleeves to volunteer time, we fi nd this is a good way to network and help the community in the process,” says Steve Madden, company president. Also, consider ways you can stand out from your competition. Teresa Moisant, owner of Moisant Promotional Products (asi/275276), decided not to cut back on giving Christmas gifts to her clients this past holiday season. “I spent just as much this year so the gifts were equal value compared to last year,” Moisant says. “I learned in retail that you have to continue to advertise. You never want to give your customers a sign that things are bad.” Now can also be a good time to evaluate the appeal and usefulness of your Web site.
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MIT Computer Geek 'Cracks Web 2.0 Code'...
And for the thousands of networkers struggling to set themselves apart among spammers on MySpace, Facebook and YouTube, here’s how two computer geeks from MIT and Harvey Mudd earned their financial independence utilizing this community: After struggling for months trying to use Web 2.0 technologies like Facebook, MySpace and YouTube, blessings literally fell on our lap as a result of being active participants in this community. To think, that the posting of one video in the community forum could literally transform our lives and ultimately provide us financial freedom, is truly what dreams are made of...
But make no mistake about it, we had indeed “cracked the Web 2.0 code” for the home business industry! We went from having a tiny email list of 200 people and being thousands of dollars in the hole, to capturing thousands of leads and customers from around the world and forming powerful partnerships with the TOP names in the network marketing and internet marketing industry. It’s a dream of many in this industry to be a speaker on the stage of a major industry conference. For my partner Raymond and I, that dream was realized when we were asked to be the lead instructors for the one and only Traffic Formula LIVE event, alongside Mike Dillard in Austin, TX this past May. In fact, we even posted footage from that same weekend on the community for everyone who could not attend... the results of our work on the community are now clearly visible on Better Networker. Thanks to Better Networker, we retired from our aerospace engineering careers after 3 years of struggle in this industry, and our business continues to grow. This community and the opportunity to be a part of it was a god-send. -Ferny Ceballos & Raymond Fong Your Web 2.0 Training Begins Here... So, over the next few weeks, we’ll be walking you through the best ways to utilize the Better Networker Community and claim your stake in the most highly trafficked website in this industry.
The leaders on Better Networker have cracked the code and I’ll be guiding you through this formula step by step. So head on over to the community, spruce up your BN profile, network and get ready... your lessons are on their way very soon! Click here to explore the NEW Better Networker Community! .
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